BENGALURU: Some kitchen staples become family traditions, and Sunpure is celebrating three decades of being one of them. Sunpure, the flagship edible oil brand of MK Agrotech, has launched a new multimedia campaign featuring Kiccha Sudeep and Priyamani to mark its 30th anniversary, alongside the introduction of a new premium cooking oil.
The campaign celebrates the legacy of Sunpure Refined Sunflower Oil, which the company says is India’s only physically refined sunflower oil. Over the past three decades, the product has built a presence in households across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Maharashtra, Goa and Odisha, positioning itself around purity, quality and consistency.
The campaign celebrates the legacy of Sunpure Refined Sunflower Oil, which the company says is India’s only physically refined sunflower oil. Over the past three decades, the product has built a presence in households across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Maharashtra, Goa and Odisha, positioning itself around purity, quality and consistency.
Built around the tagline “Sunpure Ellide, Santhosha Allide”, meaning Where there is Sunpure, There is Happiness, the campaign captures everyday family moments through a nostalgic jingle and storytelling centred on shared meals and togetherness. The television commercial is designed to celebrate not just the product, but the emotional connection the brand has forged with generations of consumers.
The choice of brand ambassadors also reflects the campaign’s theme. As Sunpure marks 30 years in the market, Kiccha Sudeep is also celebrating three decades in the film industry, making the partnership a tribute to two enduring journeys. Joining him is Priyamani, whose on-screen persona is intended to reinforce the warmth and relatability associated with the brand.
Alongside the anniversary campaign, Sunpure has expanded its premium portfolio with the launch of Sunpure Champion Refined Canola Oil. Rich in monounsaturated fatty acids (MUFA) and Omega 3, the new offering is aimed at health-conscious consumers while retaining a neutral taste suited to a wide range of Indian cuisines.
BENGALURU: Some kitchen staples become family traditions, and Sunpure is celebrating three decades of being one of them. Sunpure, the flagship edible oil brand of MK Agrotech, has launched a new multimedia campaign featuring Kiccha Sudeep and Priyamani to mark its 30th anniversary, alongside the introduction of a new premium cooking oil.
The campaign celebrates the legacy of Sunpure Refined Sunflower Oil, which the company says is India’s only physically refined sunflower oil. Over the past three decades, the product has built a presence in households across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Maharashtra, Goa and Odisha, positioning itself around purity, quality and consistency.
Built around the tagline “Sunpure Ellide, Santhosha Allide”, meaning Where there is Sunpure, There is Happiness, the campaign captures everyday family moments through a nostalgic jingle and storytelling centred on shared meals and togetherness. The television commercial is designed to celebrate not just the product, but the emotional connection the brand has forged with generations of consumers.
The choice of brand ambassadors also reflects the campaign’s theme. As Sunpure marks 30 years in the market, Kiccha Sudeep is also celebrating three decades in the film industry, making the partnership a tribute to two enduring journeys. Joining him is Priyamani, whose on-screen persona is intended to reinforce the warmth and relatability associated with the brand.
Alongside the anniversary campaign, Sunpure has expanded its premium portfolio with the launch of Sunpure Champion Refined Canola Oil. Rich in monounsaturated fatty acids (MUFA) and Omega 3, the new offering is aimed at health-conscious consumers while retaining a neutral taste suited to a wide range of Indian cuisines.
Speaking about the milestone, Masoom Group director Mannan Khan said, “This year marks a significant milestone in Sunpure’s journey as we celebrate 30 years of serving millions of families with products they trust every day. Our new campaign is a celebration of that enduring relationship and the values that have shaped our brand, purity, quality, care and togetherness.”
He added, “We are equally delighted to introduce Sunpure Champion Refined Canola Oil, reaffirming our commitment to offering innovative, healthier cooking solutions that cater to the evolving preferences of today’s consumers while remaining rooted in the trust we have built over the last three decades.”
Sharing the creative vision behind the campaign, Masoom Group director Farrah Khan said, “The catchy jingle and the tagline, ‘Sunpure Ellide, Santhosha Allide,’ is the emotional heart of the film. Together with Kiccha Sudeep and Priyamani, the film celebrates the happiness that great food and togetherness bring into every home.”
Beginning this month, the campaign will roll out across television, cinemas, digital and social media platforms, supported by outdoor, print, radio and in-store promotions across key markets.
As Sunpure celebrates its 30-year journey, the company is pairing nostalgia with innovation, using a fresh campaign and an expanded product portfolio to strengthen its position in India’s competitive edible oil market while staying true to the trust that has defined the brand for generations.
